Amazon ? Not playing around with publishers when it comes to ebook deals . Penguin ’s contract run out on April 1 , so Amazon ca n’t betray their ebooks . So Amazon’scut the priceof Penguin ’s actual hardcovers to $ 9.99 ebook pricing .
Which , one , show just how cutthroat Amazon will be on pricing — a lot of the $ 9.99 hardcovers are n’t even bestseller , so Amazon ’s flat out give away money — and how compulsive they are to move books in book and retain customers using price as a blunt - strength weapon system . Also , itaggravates the water out of Penguin , while avoiding the publicity fiasco thatwas yanking Macmillan ’s books out of their store entirelywhen they were n’t playing ball .
https://gizmodo.com/why-and-how-apple-killed-the-9-99-ebook-5465323
We ’ll see how long the standoff lasts : Does it spite Amazon more to sell the books for $ 9.99 , or Penguin more to see their book sold so cheaply ? [ WSJ ]
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