The Weeknd.Photo: Mike Ehrmann/Getty Images
Apple Music is now in the lineup as the Super Bowl’s newest sponsor!
“We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,” Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL, said in anews release. “We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that entertains, inspires and motivates millions of people around the world through the intersection of music and technology.”
“Music and sports hold a special place in our hearts, so we’re very excited Apple Music will be part of music and football’s biggest stage,” added Oliver Schusser, Apple’s vice president of Apple Music and Beats. “We’re looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.”
Dr. Dre and Snoop Dogg.Rob Carr/Getty
Apple replaces Pepsi, which had initially sponsored the 2007 show starring Prince before entering into a ten-year agreement in 2013. The soda giant announced earlier this year it would not be returning as a sponsor.
Tire manufacturer Bridgestone sponsored the program for the five years in between. Before the multi-year arrangements, the halftime show was typically a one-off agreement with advertisers such as Coca-Cola and Oscar Mayer signing on for one-year stints.
Rob Carr/Getty
As for who will perform at Apple Music’s first halftime show, that the 2023 show’s performer is anyone’s guess
One person it won’t be?Taylor Swift.
Despite widespreadtheoriesFriday the singer finally make her Super Bowl headlining debut — with fans pointed to the fact that she has a new album coming, andpreviously starred in Apple Musiccommercials — PEOPLE learned Friday that the pop superstar is not scheduled to perform at the game.
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Super Bowl LVII will be played on Sunday, Feb. 12, 2023 in Glendale, Arizona.
source: people.com
