Seems like everyone has been griefing the Syfy Channel about its young brand . What could be lamer than switching from Sci Fi to Syfy ? At last , a decorator and typographer has explained why “ Syfy ” is cool .
Alfonso Gómez Arzolais a house decorator , lensman , and setter who writes essays about media design . He ’s written a defense of Syfy on his blog poor boy which really makes sense , both pragmatically ( the communication channel necessitate a brand it can trademark ) and aesthetically ( Arzola get a good case for why the homophone soundplay of the name is delightful ) .
He writes , in part :
So , Sci Fi is out of the film , how do you name this sci - fi / fantasy / horror TV channel ? Well , its TV audience already love it by that phone , sci - fi . The damage , so to speak , is already done . So why not capitalize on what little casualness we already have ? Why not a variation on sci - fi ? Why not Syfy ? We ’ve already listen a million times over why not , but here ’s why yes :
1 . it rejects its precursor ’s uptight , serious direction ; and
2 . it becomes a clearly distinctive ( thus , in both agency described above , totally ownable ) steel name while ( bonus ! ) preserving orthoepy .
Syfy , as both the name and the resulting brand / identity , adopts a more imaginative position . The conspicuous consumption of the Ys makes it hard to take it too seriously and invite speculation , which is excellent because speculation embraces what should be the channel ’s core ethnical north : What if … ? And while one could argue that the point is mute on the side of oral orthoepy ( ie . it sounds on the button the same , so it can still be put off with sci - fi the genre ) , the argument bears small grandness : A staggering majority of a witness ’s fundamental interaction with the mark is visual . They read and babble about it on web log , forums , and other mean of online ( see : write ) interaction and they view it on the transmission channel . It ’s not like Syfy ’s main outlet for advertising is radio set spots .
This is the first sentence I ’ve really pondered what makes Syfy a cool name , and I have to admit after read the rest of Arzola ’s essay I ’m feeling persuade . perchance Syfy should rent this guy rope to do some figure and font for them . He seems to understand the mood they ’re going for .
“ Why Syfy Is a Good Idea ” via Sub
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