Last week , SBC announced its final merger with AT&T and the unexampled company ’s chairman and CEO Ed Whitacre told USA Today that Cingular will soon be rebranded as AT&Tall over the country .
https://gizmodo.com/cingular-to-become-at-t-138545
In an interview with USA Today on Friday , Whitacre leave no doubt about his plans . ask if the company plan to drop the Cingular name in favour of the AT&T brand , Whitacre said , “ Yes , we do . ”
However , we should have know it was n’t that well-heeled . Now , Cingular spokesman Mark Siegel has clarified Whitacre ’s statements , saying that Cingular will continue to betray service nationally under that brand name .
When forming Cingular , each parent party earmark the right to resell Cingular service under their own marque as part of a bundle of service including wireline telephone , gamey speed data , and more recently TV as well . Now that SBC has taken the AT&T make , they could resell Cingular ’s service under their own brand in area where the unexampled AT&T is the local Telco .
But Siegel was quick to point out that they will be sure to monitor precisely what products are prefer to be sold under the Cingular brand . So , in case you were wondering , it ’s not as black - and - lily-white as Whitacre first made it seem .
Cingular Brand Remains , AT&T Statement Clarified[Phonescoop ]
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