Today , the Bulletin of the Atomic Scientistsannouncedthat for the first time since 1953 , the Doomsday Clock — its representation of how nigh the world is to a catastrophic , civilization - ending disaster — would be travel to two moment to midnight . DC Comics decided that was a grand direction to promote its current event serial , advert Doomsday Clock , until it went a morsel wrong .
For those of you who are n’t abide by along , DC is presently running a 12 - issue series from Geoff Johns , Gary Frank , and Brad Anderson , which prognosticate to merge the iconic Watchmen universe into the wider DC Comics continuity . Dr. Manhattan meeting Superman , Batman meeting Rorschach , things like that . The third subject of the serial just come out this week .
But everyone ’s talking about the Doomsday Clock for another reason today , now that the Bulletin ’s announced the new position of its Doomsday Clock . It ’s the closest it has ever been to midnight ( themetaphorical moment of a world cataclysm of our own doing ) , and the first time the clock has been move this closesince 1953 , when the Cold War saw the US and other nations get down to develop hydrogen bomb far more powerful than premature atomic payload .
With that in idea , DC Comics think it had the perfect chance to promote its own Doomsday Clock … and then immediately got lambasted on societal media for capitalizing on#DoomsdayClockbeing one of the the top trends on Twitter .
Probably not the best time to squeeze something like this@DCComicspic.twitter.com/2n2ENE05uN
— CallyWally ( @CallyWally19)January 25 , 2018
It would n’t actually be the first time the newspaper publisher has tied the event into our apace - encroaching end time . The companypreviously announcedthe first issue of the series would be made available at 11:57pm at special midnight launches . It was a pointed reference to the real Doomsday Clock ’s then - current perspective of three minutes to midnight ( the clock go totwo - and - a - half minutes in 2017 , sparked by President Trump ’s nuclear saber - rattling with North Korea ) . But it would seem that this sentence , being the shut the mankind ’s been to total destruction in over 60 age , was a bit too much — and the tweet wassurreptitiously deleted .
We reached out to DC Comics to see if the company had a command about get rid of the tweet , and we ’ll update this post if we hear back . Enjoy your distractions from impend disaster responsibly , folk .
UPDATE 6.00PM EST : DC has now issue a unexampled tweet apologize for its other Doomsday Clock promotion .
Sincere apology for this morning ’s tweet – it was not meant to offend or minimize the seriousness of today ’s events .
— DC ( @DCOfficial)January 25 , 2018
ComicsDC ComicsDonald TrumpDoomsday Clock
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