When you ’ve ultimately made up your mind about something , do you want it unmade ? Of course you do n’t , and whether you know it or not you verify that everything in your mental capacity stays the agency you left it . This is where “ selective exposure ” comes in .
Selective exposure is a pretty simple construct . We choose to expose ourselves only to sure facts . We can do so even when contrary facts are staring us in the face .
The first and round-eyed step in selective pic is avoiding any information or arguments that potentially contain information that run contrary to your opinion . moderately much everyone does that . Whether it ’s a moratorium on reading about new smartphones after we ’ve just bought what we think is the best smartphone , or routinely turn to the news program channel we know is going to look at event from our political standpoint , everyone avoids information once in a while .
The second measure is a bit harder . It involve expect at a source that provides us with both information that oppose our vantage point and information that confirms our viewpoint . The put-on is , we have to take the air away seeing only the latter . It seems impossible , but it ’s easily done . All we have to do is decide that the information that opposes our standpoint is slim and circumstantial , and the info that confirms it is telling and authoritative . Given clip , we can forget the wayward entropy altogether . ( This is both how we remain convinced of our political science and are certain we won every disceptation we ever had online . )
Sometimes this selective pic is due to deep , atrocious fight . We ca n’t bear to think about a screw one ’s guilt – or our own – and so we turn our face away from anything that might prove it . We fear the consequences of a theory so much we convince ourselves it is n’t true . On the other hand , it can take only the svelte push button for us to confide to think only one way . One written report find that hoi polloi went selective when present with a piece of info much more often when the person giving that piece of music of information was “ physically attractive . ” So if you need someone to plough a blind centre , put on your lipstick .
[ ViaPhysically Attractive Social Information Sources Lead to Increased Selective Exposure to Information . ]
PsychologyScience
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