Why They Made This Crazy Movie release in 1989,The Wizardwas a major motion picture that doubled as a promotional vehicle for Nintendo intersection . It ’s quite likely the only motion picture to need a " Power Glove Consultant " ( for the record , this adviser is name only as " Novak " in the credits ) , and the movie is ram full of product placement – primarily for the Nintendo Entertainment System and its games , but also for a bevy of partner brands , including Hostess ( a major plot point involve hitch a drive in a Hostess Brands delivery van , plus dialogue regarding Ho - Hos ® ) , Universal Studios ( the studio apartment in reality produced the moving picture and conveniently set most of the third act in its theme park),Cosmopolitan(seen in closeup several times ) , Vision Street Wear ( seen on many of the hipper characters ) , Tom Petty’sFull Moon Fever , and numberless others ....