Shawn Mendes.Photo: Tommy Hilfiger
There’s nothing holdingShawn Mendesback.
The Grammy Award nominated singer-songwriter is venturing into the fashion world with his latest campaign and partnership with Tommy Hilfiger — and it’s bringing style, sustainability…and abs!
Posing in a barren field, he donned classic, sexy Americana looks including half buttoned tee shirts and low rise jeans revealing the waistband of his Tommy Hilfiger underwear. In one photo, he even revealed his toned abs as he’s photographed dressing.
Shawn Mendes.Tommy Hilfiger
The campaign, which is set to launch May 16, is the first initiative a part of Mendes and the brand’s “Play it Forward” sustainable partnership.
We can also expect more looks from the “Mercy” singer throughout the collaboration. For his upcomingWonder: The World Tour, Mendes will wear sustainable, custom-made Tommy Hilfiger pieces while the brand plans to donate $1 million to “offset the environmental impact of the tour.”
The two will also co-design a Spring 2023 capsule collection, which will consist of “reimagine[d] timeless style” and “recycled and new material innovations”.
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“Shawn’s not only a multitalented musician — he also represents a new generation of Future Makers who understand the need for action,” Tommy Hilfiger stated in a press release. “By joining forces with Shawn to learn, share and innovate, we can build upon what we’ve already achieved and take our sustainability journey to the next level.”
Mendes added: “I look forward to learning from each other, exploring how creative reimagination can have a positive effect on the fashion industry, and sharing what living more sustainably means to me.”
This isn’t the first time the “Stitches” singer is repping the classic brand.
On May 2, Mendes attended theMet Galawearing Tommy Hilfiger to celebrate the institute’s “In America: An Anthology of Fashion” exhibition. He donned a navy overcoat (styled unbuttoned to reveal the maroon lining) with a popped collar, a matching navy suit and heeled boots to match the evening’s theme.
He also nailed down the Tommy Hilfiger aesthetic (literally) with his coordinating manicure, which featured the brand’s logo painted on his ring finger.
Getty
The singer shook the internet with his regal ensemble as fans compared his look to the likes of theLittle Mermaid’s Prince Eric andBridgerton’sLord Anthony Bridgerton.
Mendes also shared the love onInstagram, posting his chivalrous red carpet moment. “i’m so proud to have attended the Met Gala with@tommyhilfigerthis year. walked the carpet in a beautiful upcycled look ✨✨,” he captioned the photo gallery.
source: people.com
