“X” no longer marks the spot.
The giant, brightly lit sign erected atop the San Francisco headquarters building of the company formerly known as Twitter was disassembled on Monday after residents and others in the area complained over the weekend about its pulsating presence, according to multiple outlets.
Justin Sullivan/Getty
According to The Standard, an inspector was told on Friday that it was a “temporary lighted sign for an event” and wasn’t permitted to inspect the structure. The next day, the inspector was again denied access, the outlet reported.
The social media giant did not immediately respond to PEOPLE’s request for comment.
In the Mid-Market neighborhood, residents were lit up about the issue over the weekend.
The sign snafu is the latest for ownerElon Muskand the company, which announced its name change earlier this month.
“The Twitter name made sense when it was just 140 character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video.““In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world,” he added. “The Twitter name does not make sense in that context, so we must bid adieu to the bird.”
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San Francisco photographer Gene X Hwang had to turn over the handle @x last week after having it since 2007, according toNBC News.
Hwang toldMashablethat he received an email from the social media company “basically saying they are taking it,” despite having no contact with them beforehand. He also claimed that the company did not offer any monetary compensation to him for suddenly taking his handle, nor did they apologize, per the reports.
However, they did offer to give him some merchandise in addition to “an exclusive visit to X’s HQ to meet members of our team.”
source: people.com
